For sales conversations · Not linked from the site
Brookside is a Crux demo.
Everything on this site — the agency brand, the marketing pages, and the chat assistant in the bottom-right corner — was built by Crux for a fictional independent agency named Brookside. It exists to show prospects what their own site could feel like with Crux quietly powering the customer-facing chat.
What the customer sees
- A traditional independent agency website — Brookside's brand, Brookside's tone, Brookside's phone number.
- A discreet "Chat" button in the corner. Click it and Harper greets the visitor in Brookside's voice.
- No mention of Crux anywhere on the public surface. The brokerage owns the relationship; we are the platform underneath.
What Crux is doing
- Hosting Harper as a Crux Mission Plan running against the brokerage's tenant database.
- Capturing intake into structured records the agency's account managers see in their dashboard the moment Harper finishes the conversation.
- Routing escalations, follow-ups, and renewals through workflows the brokerage configured once.
What this demo proves
- A modern brokerage site with embedded AI doesn't have to look like a software product.
- Harper can be deployed white-label so customers experience the brokerage, not the platform.
- The same Mission Plan that powers Harper here can run any intake, triage, or service workflow.
What\'s next
- Wire Harper to a live Mission Plan in the Dev tenant (replaces the scripted intake under the hood).
- Plug responses into the brokerage's real CRM / proposal pipeline.
- Add voice (Harper as a real phone-answering agent) using the same Mission Plan.
Want to walk it live?
Click the chat button in the corner — that's the production Harper experience your customers would see.